The origin of Cartier watches has surprisingly similar roots as Rolex watches, both being based in aviation. As a aviation pioneer Alberto Santos-Dumont commented to his friend, Louis Cartier, that pocket watches weren’t suited to use during flights and concurrently asked him if he could design something more fitting. Although the first wrist watch was invented in 1868 it was Cartier’s wrist watch, originally designed for Santos, which was largely responsible for helping to make the wrist watch more popular than the pocket watch (which had previously been the most popular form of timepiece). In fact the Santos Cartier watch is credited as being the first wristwatch designed for men. The “Santos” went on sale to the public in 1911, although the original was created seven years earlier.
Continuing the story on we learn that Louis’ son, Alfred Cartier and his three grandsons were responsible for the expansion of Cartier watches from a popular item to a globally famous brand. Alfred himself was a jeweller as well as a watchmaker and, with help from his sons, opened two new shops; one in London and one in New York. A further seven shops were set up around the world by the time the Second World War occurred. With the War finished Pierre Cartier became head of the business and president of Cartier International, which itself grew to become a multinational organisation.
Cartier has remained so special because they have always made wristwatches in a variety of shapes, round, square, tortue, tonneau, rectangular, and oval, rather than limiting themselves to one or two shapes. Their designs have always managed to be classic and modern at the same time. A Cartier watch can always be relied upon to make a fashion statement. Their emphasis an quality and design was a heritage from their beginnings as a jewellers. Their jewellery for women has always been among the most beautiful in the world, and remains a collectors pleasure. Cartier have consistently used the best quality for their watch cases, dials and movements, and this has reaped rich rewards as their customers return time after time to acquire more of the unique Cartier Magic.
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